OUR HISTORY
From vision to reality
In 2012, we had a dream of offering unique experiences to the magical land of Egypt, a country that had become an important part of my life. But as life often is, it would take several years before the dream could become a reality.
The road to getting here has been long. After experiencing cancer, I began to delve into holistic health, and in 2015 I started Norwegian Purity, an omega-3 company with the vision of offering high-quality products to everyone.
Through these years I learned a lot about what the body needs to function optimally.
During the pandemic, I took the next step and founded Next Purity with a focus on holistic health.
When the time is right, you'll know it.
Now everything has fallen into place. My two boys, who have both Norwegian and Egyptian heritage, have grown up.
Tourism in Egypt is back. And perhaps most importantly, the demand for private, intimate group tours to Egypt has become a reality.
With Next Purity I have built a foundation of knowledge about holistic health. With my family in Egypt and El Gouna as my second home, I have local insight and networks. Suddenly everything I needed to realize my dream was in place.
Next Pure Journey is the natural extension of Next Purity, where I get to combine my experience in holistic health with my love of Egypt and my unique position as a bridge between two cultures.
More than just a trip
What makes Next Pure Journey different is that it comes out of years of experience in holistic health.
I know that true transformation requires more than nice surroundings, it requires the right tools, safe community, and space for both body, mind, and soul.
El Gouna, the luxurious city on the Red Sea, gives us the opportunity to create something unique: experiences that combine wellness, cultural immersion and personal development, all led by family-driven care and deep local understanding.
A dream come true
This is more than a travel experience for me. It is a dream that has matured over several years.
It's the opportunity to work on what I'm passionate about, helping others have a better everyday life through multiple channels together with people I value highly.
With my background in health, long life experience, and my unique position between two cultures, I can finally invite others to experience Egypt in a unique way with professional care.
Next Pure Journey is my heart's project. It's where everything I've learned, everyone I love, and everything I dream of come together.
Tina Johansen
Founder, Next Purity & Next Pure Journey
Certified Health Coach | Your guide to Egypt
